THE DOLPHINMAC JOURNAL

Ideas for your
next color story.

Practical notes for beauty founders and brand teams planning a color cosmetics line, from the first product brief to launch-ready details.

NOTES FOR BRAND BUILDERS

Latest guides.

Use these starting points to shape a focused product conversation. Product details and commercial terms are confirmed for each project.

NOVEMBER 2, 2026 · 4 MIN READ

Plan an eyeshadow palette around shade roles, finish references, layout and clear approval steps for a focused private label project.

NOVEMBER 2, 2026 · 4 MIN READ

A practical sample review workflow for makeup brands: identify versions, compare shade references and record decisions before production.

7 MIN READ · BRAND PLANNING

Turn an early idea into a clear brief by defining your customer, category, target market, quantity range and launch priorities.

5 MIN READ · COLOR & PRODUCT

Plan a balanced shade story around customer needs, complementary formats and a clear role for each product.

PACKAGING

6 MIN READ · PACKAGING

Capture the practical details that help a team review packaging direction, branding, use and market requirements.

HAVE A PROJECT IN MIND?

Share your category, target market and quantity range. We’ll review the relevant options and confirm current details with you.